| Media, chaired by Bruce
Turkel, Executive Creative Director, Turkel, Schwartz and Partners.
- Other chairs of this committee over the years have been Geri Donnelly, David Hume and
Bill McFarland.
- The original committee name was the General Public Information Task Force and
over the years the name has been shortened to "the Media".
- Early on, the print media played a major role in presenting The Coalition
to the community, in calling the community to action and in describing our first
campaigns - drug-free workplace, drug-free school zone, interfaith event, etc.
- Since we had not yet created our own local television and radio spots, we joined forces
with The Partnership For A Drug-Free America (PDFA).
- Working with PDFA, and with the unparalleled suppport of our local television
stations, South Florida has been the number one media market for the airing of
anti-drug messages in the United States for five consecutive years.
- Don Byer, Vice President PDFA, was introduced and praised for the fine work of the
Partnership over the years.
- There is a direct correlation between the number of media spots shown and the drug use
of community residents.
- The local media, air and print, deserve our on going appreciation for
their true community concern and commitment.
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